
Ten common mistakes in the production of books
Deviant formats: Book that are needlessly large, needlessly wide and needlessly heavy. Books have to be handy. Books wider than the ratio 3:4 (quarto), especially square ones, are ugly and impractical; the most important good proportions for books were and are 2:3, Golden Section and 3:4. The hybrid format A5 is particularly bad, while the hybrid format A4 is at times not entirely unsuitable. The inner book, or book block, of books that are too wide – square books in particular – will drop at the face. It is not easy to shelve or otherwise store books that are wider than 25cm; 97/8 in.
Inarticulate and shapeless typesetting as a consequence of suppressing indents. Unfortunately, this bad habit is encouraged by business schools, who teach, quite erroneously, that writing letters without indents is <modern>. One should not believe that this is merely <a matter of taste>. Here readers and nonreaders separate.
Opening pages without any initial, pages that begin bluntly in the upper left-hand corner and look like any other random page of text. One thinks he is seeing something other than the beginning. The opening chapter must be marked by a wide blank space above the initial line, by an initial letter or by something distinctive.
Lack of form, a consequence of the stillness if using only one size of type. It is difficult for any reader to find his way around in a book where chapter openings are not accentuated and where title and imprint have been set in lowercase only in the size of the basic font.
White, and even stark white, paper. Highly unpleasant for the eyes and an offence against the health of the population. Slight toning (ivory and darker, but never crème), never obtrusive, is usually best.
White book covers. Equally confounding. They’re about as delicate as a white suit.
Flat spines on bound books. the spines of bound books must be gently rounded; if they’re not, the book with be cockeyed after reading, and the middle signatures will protrude.
Gigantic vertical lettering on spines that are wide enough to carry a horizontal inscription. Titles on the spine need not be legible from far away.
No lettering on the spine at all. Inexcusable for books more than 3 mm thick. How does one relocate such a booklet? The author’s name must not be missing. It often determines the position of a book on the shelf.
Ignorance of or disregard for the correct use of small caps, cursive and quotation marks: see page 11 of
– Jan Tschichold, The Form of the Book: Essays on the Morality of Good Design.
Bg_img tombstone

There are several different kinds of Tombstone background. Some are literal, some inventive and some so abstract as to be barely recognisable. Any attempt to classify and catalogue them will always be a quite subjective affair. But by my reckoning there are nine distinct types. That is to say there are nine different and unique ways of defining the monolith within a field of colour. The problem when making these categorisations though is that a tombstone can, and often does, combine elements from several different types of monolith in one. There are however, distinct and commonly recurring motifs to be seen and noted amongst them. These are they.
Halo
The classic: the Halo employs a subtle monochromatic tonal shift (possibly) inspired by the drop-shadow around the application windows of OS X. The top of the content area is highlighted by an ethereal baroque flourish from a source emanating somewhere below the central monolith. The extent of the flourish often depends on the eagerness of the designer is to investigate the Difference Clouds setting in Photoshop. This effect is quite likely to be used on a site that makes heavy sci-fi references. The Halo is being used as a metaphor and as a visual fanfare for an alien presence. Imagine when looking at it you hear the alien sounds from Close Encounters, or the noise when booting up Windows 7. The less eager, more minimal designer will prefer to introduce a high level of noise to a lighter coloured drop-shadow when making a Halo. In this instance it looks as though the monolith has been created by spraying paint over a stencil. This is the street halo.
Inverse Halo
Similar to the Halo, though with fewer associative readings, the central monolith is bleached with an inner glow that fades into the main body colour of the site as you scroll down. The monolith is more ephemeral than in most other Tombstones and resembles a searchlight bouncing against darkened clouds. The page headline is often encircled by the highlight, drawing attention to content above the cut. Alternatively, the monolith is slightly transparent, revealing traces of pattern from the body background. In these instances, it is common for each post to be laid out like a series of cards with a gap between each with the background pattern acting as a boundary between one section and the next.
Frame
Whereas the Halo only gives definition to the top of the content, the frame gives boundary to it all. The Halo offers the flexibility of being able to support any length of content by sitting on top of it like a hat, the Frame by contrast is more restrictive and assumes a height value as well as a width. The Frame tombstone tends to only be suitable for static, hard coded HTML pages rather than anything blog-like and dynamically generated simply because it assumes that the content and everything within it has been specifically and uniquely crafted. The alternative is to use scrollbars in the content area; however this is a poorly designed compromise. As a result of the inelegance of this, the Frame background tends to now only be found on older websites. One of the appealing features of the Frame tombstone though is that it assumes a symbiotic relationship between the background and the content not found elsewhere. Both have been designed with the other in mind and tend to dovetail rather than be inoffensively complimentary to one another.
Sprite
Found in the header and footer <div> rather than the body, the Sprite tombstone is a contemporary variant of the Frame. A blank content area flanked with a solid colour is usually decorated at the top with branding and other ornamental flourishes and at the bottom with a drop shadow or a dog-eared corner. The image is positioned centrally at the top and bottom of the page as a background in both the header and footer tags. The main or content area is HTML generated and can stretch dynamically in accordance with the length of the article. Only the necessary part of the sprite is shown in either the header or footer: the top or bottom half depending on whether you are at the beginning or end of the page. The middle section, being HTML generated, is infinitely flexible and offers a nicer, much more elegant solution to a problem previously solved by the scrollbars of the Frame tombstone.
Header
A tombstone favoured by academic and research sites. Notable for a small monolithic area at the top of the page, the Header accents little more than the site and article title, usually fading into the colour of the page background by the start of the article itself. Often a simple, tasteful gradient, the Header tombstone can also be used as a way of subtlety integrating a corporate branding at the top of the page. It is commonly used as a lightweight decoration within a text heavy, minimal theme.
Tablet
Superficially, the Tablet tombstone is only slightly different from the Frame. Both assume a viewing area with a height value as well as a width. The main difference though is that the Tablet purposefully employs scrollbars as a feature rather than inelegant by-product. This means is that the Tablet, rather than a means of enclosure, behaves as a small window for viewing the content; one with a knowing and recursive nod in the direction of the browser window rendering it. The Tablet background was employed more commonly when monitor resolution was lower than it is today and screen estate was at an ill or undefined premium. This resulted in the content area – the window – often being quite small. Think iPhone rather than iPad. The Tablet’s popularity during the early to mid-2000’s was as a result of it ensuring that the important parts of the page would always fit on the screen, whatever the setting the monitor.
Grave
The Grave is an inverse tombstone. The background image is positioned at the bottom of the page, or in some instances, the footer. It only becomes visible when you have scrolled down and finished reading. It is different from other tombstones in that it cups the final words of the content rather than embellishing the first. Like all graves, it gives definition to the end.
Outline
Part of the Halo family of tombstones, the Outline borrows elements from both, but is much less baroque in its ornament than either. Rather than emissions of radiant aurora encircling the tombstone, the content area is delineated with a line, one or two pixels wide. On occasion and with nod to the Halo, the outline is decorated with a drop shadow, although only with a very small distance and spread. This is to give the impression that the content area is raised or angled forward slightly. In common with most tombstones, the outline fades into the body colour as the page is scrolled down. While this can be used with a simple gradient to lock down a no-frills minimal vibe, the outline works best when incorporated with a graphic. This is because a dominant image indicates that the design has been heavily themed around the sites principal subject rather than a generic aesthetic ambiance. The result is a crafted coming together of the content and the background.
Altar
The Altar[1] is an abstract or fragmented tombstone. Two ornamental objects, distinct or mirrored, float either side of a subtle or loosely defined central monolith. The ornaments embellish the otherwise dormant space in the guttering at the edge of the screen and are the sole active element of the background. In combination, and read horizontally, the three elements come together in triptych. The ornaments of the Altar operate as a form of branding; they allow the logo and site identity to spill over beyond the edges of the monolith and onto the page background, like a stain. As a result, it is common for the background image to have a fixed position so that the ornament remains on screen at all times and independent of the downward scroll of the content.

Bg_img tombstone is available to download here.
[1] The term Altar is borrowed and then taken unabashedly from the meme developed on Dump.fm. The Altar, as Lalblog describes is “Basically a triptych (or more-tych) which combines a central image propped up by peripheral pillars [all usually animated gifs] that will act to emphasise the central image as an object of worship (usually ironic) or will play with the central image to create a visual pun or joke (or at least, that’s how I interpret it)”.
Street show: the things between us
View Street Show : The Things Between Us in a larger map
Street Show: The Things Between Us is an exhibition of new work from 22 different artists distributed solely through a USB Dead Drop installed at 540 W. 21st St. (@Eyebeam Center for Art + Technology) in New York City. Dead Drops (started by Aram Bartholl) are USB flash drives installed in public locations (buildings, train stations, museums etc) around the world to create an anonymous offline peer-to-peer file-sharing network. For The Things Between Us each artist was asked to make a piece based on the idea of TRANSFER (whatever that meant to them) that would be unique and only available through the Dead Drop.
Organised by Michael Manning, featuring me an 21 others.
Your browser is my kingdom

I am excited to be part of a Speed Show organised by Pieter from Today and Tomorrow that opens tonight in Berlin. There will be work from a bunch of really good people; I will be showing my Css Mural (with instructions). If you happen to be in Berlin, you know where to go.










Foil 68