In reverse order of scale: a man with a magnifying glass; the earth; information.
In the picture to the left, the header image for a search results page of an instantly forgettable global IT solutions company I happened upon while looking for something else, little cirrocumulus cloudlets of binary data float above the earth. They surround it like a blanket and cover it like a surrogate layer of ozone. Information is everywhere, omnipotent, part of the ecosystem – we breathe information! Information is big. It is not as big as search though. Search is bigger. Search is an enormous heavenly magnifying glass trying to zap through the clouds of information by concentrating the inquisitive gaze of a celestial corporate being onto each 0 and each 1, burning through them like ants.
The scale of search
In the picture to the left, the header image for a search results page of an instantly forgettable global IT solutions company I happened upon while looking for something else, little cirrocumulus cloudlets of binary data float above the earth. They surround it like a blanket and cover it like a surrogate layer of ozone. Information is everywhere, omnipotent, part of the ecosystem – we breathe information! Information is big. It is not as big as search though. Search is bigger. Search is an enormous heavenly magnifying glass trying to zap through the clouds of information by concentrating the inquisitive gaze of a celestial corporate being onto each 0 and each 1, burning through them like ants.